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April 11, 2019
BASELWORLD 2019: TRADITION IS THE NEW WATCH WORD
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Baselworld has a rich history, dating all the way back to 1917. It is the one time each year brands and industry insiders gather to admire the latest designs and models. Surrounded by luxury watches and jewelry, we had an exclusive opportunity to see the emerging trends for the upcoming year.

ShopWorn execs have been attending Baselworld for years. However, this year, we noticed a stark difference. In 2018, with Apple Watch’s boom in popularity, established brands introduced digital “connected watches,” combining the world of Swiss craftsmanship with smart technology. Tag Heuer, Movado, Shinola and more have introduced their own versions of the connected watch to the market, and they were all the rage at last year’s show.  But this year, we saw less tech and more tradition.

We kept ourselves busy, moving from meeting to meeting and chatting with all the major names in the business. We found that leading watchmakers decided to go “back to basics.” Designers returned to their roots, creating pieces that showcase stellar craftsmanship and creative design. Brands returned to their core DNA, to what’s made them the titans of watchmaking. It was refreshing to see designers realize what they do best – precise design and expert workmanship – is what watch collectors really want.

Timeless artistry met innovation. From Breitling’s 1959 Re-Edition to Hublot’s Spirit of the Bang, there was a watch for every type of admirer who valued a creative approach to swiss-movement. On our feet for days, we were ready to head back to New York. It’s always bittersweet to leave Baselworld, but we look forward to what will come next in luxury watches. Will the industry decide to reinvent the wheel?  We’ll let you know in 2020.