Why shopworn?

Brand Endorsements

Since 2015, ShopWorn has served as a partner to brands and authorized retailers needing a sustainable and controlled platform for their remaining inventory of past season's merchandise. In that time, we have built invaluable relationships defined by our unwavering commitment to trust, transparency and maintaining the health of the retail industry.

As ShopWorn continues to grow, our purpose grows with it as we become part of the natural evolution of the luxury retail cycle. As more customers consider first the environmental impact of their shopping, ShopWorn has become for them a destination to find guaranteed authentic luxury items that were recycled and given new life on ShopWorn rather than destroyed.

We’re honored to be able to contribute to the environmental mandates of our partners and are proud of the endorsements they’ve given us as a result. To both our customers and brand partners, we will continue to do good.



It’s refreshing to work with a company that embodies the concept of partnership throughout every interaction. ShopWorn is such a company, standing behind their promises and commitments to us without exception. While we began working with ShopWorn to find an avenue for our available resting Konstantino inventory, we’re now seeing how ShopWorn can be much more for us as a company. 

Sustainability, of course, is an important issue, where ShopWorn makes it possible for us to re-submit previous collections back into the retail cycle. Also notable is the opportunity for us to experiment creatively with our designs, knowing that our relationship with ShopWorn assures there will always be customers for our pieces regardless of when they are introduced.  We’re excited to be working with such a progressive company whose business model is exposing Konstantino to new customers that understand visionary design is timeless. 

— Konstantino Sioulas, Owner | Konstantino

Luminox Endorsement

Luminox has been at the forefront of sustainability for almost 50 years. Since 1973, we have been focused in decreasing our impact in the environment taking all the needed actions that have driven us to be one of the most environment protecting watch companies. We, at Luminox, have been working very hard to reduce the CO2 emissions, the material impact in the sea and our work effect in the environment. In this direction, our relationship with ShopWorn is incredibly valuable.  

We started the watch recycling as a pilot program, but we really wanted to push on a reliable push on the impact reduction in the environment.  ShopWorn offers the next best thing to destroying or dismantling excess inventory. The company is a resource for us to advance our focus on sustainability as we recycle our past season’s merchandise through the platform, giving our prior inventory new life and a new audience.  ShopWorn is a great partner for any company who understands the importance offsetting their environmental footprint. 

— Luis Sole, CEO North America | Luminox

John Hardy Endorsement
Our partnership with ShopWorn over the last year has proven successful on two fronts that are imperative to our company’s values: it aids in our mission to maximize sustainability and minimize waste, while introducing our product to consumers who may not be able to afford luxury goods at luxury price points.

— Kareem Gahed, CEO | John Hardy

Graham Brand Endorsement

ShopWorn is a key contributor to the economic development of luxury watchmaking in the USA. Building a trustworthy digital platform and collaborating with them to create a win-win-win situation helps the brand and retailers to keep the market clean and supply at optimal cost.

Effectively keeping the market a jour and offering the brand added value for their clients, Shopworn points out the need to transform the business of luxury goods.

— Eric Loth, CEO | Graham Watches

Nancy Gonzalez Endorsement

When we were introduced to the concept of ShopWorn, we realized this was a company able to represent the Nancy Gonzalez name while maintaining our luxury and exclusivity status. In working with ShopWorn, we’ve seen how dedicated they are to ensuring their customers understand that although their prices are below established retail prices, this in no way reflects the luxury image of our name. They continue to deliver on this message with aggressive public relations activities that have shown us how much they value our business.

We look forward to a long relationship with ShopWorn, a company that truly believes in partnership, transparency and delivering value for all who do business with them.

— Nancy Gonzalez, Creative Director | Nancy Gonzalez

Philip Stein Endorsement
ShopWorn’s transparency and dedication to upholding the integrity of Philip Stein’s brand reputation has created a trusted ally for us to safely, responsibly and sustainably introduce our past season’s inventory to an audience that may have missed the items upon first launch.  ShopWorn has allowed us to effectively control our inventory as we recognize the future of sustainable retail aligns with the company’s vision for keeping aged collections still relevant in the eyes of consumers.

— Will A. Stein, Co-Founder/President | Philip Stein


For us and our customers, owning a DeWitt watch means entering a world of dignity, tradition and beauty. We have long prided ourselves on creating beautiful masterpieces that satisfy every wit and whim of our elite clientele. Yet the challenges that come from sparing no detail in achieving the highest of horology is the spare components once a DeWitt timepiece is completed.  This is where our relationship with ShopWorn has become a valuable part of our business as we continue to explore our environmental impact. 

Through ShopWorn, we are able to ensure fewer unused components at the end of every production season. Once our primary clientele orders have been satisfied, we then deliver to ShopWorn customers exceptional DeWitt timepieces that allow us to advance our ingenuity in watchmaking while focusing on zero waste. Sustainability in watchmaking isn’t impossible – you must only have the right partner to achieve it.  For us, ShopWorn has been that partner.

— Cyril Guérin, Product Director | Dewitt

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