The philosophy of Alpina is simple: innovation + purpose = progress. This formula has attracted a legion of followers and enthusiasts for over a century. Customers are drawn to the authentic Swiss timepieces that combine impressive design, a rigorously maintained high standard for performance, and classic style. Functionality is king and progress for Alpina is measured in new refinements that make their movements ever more graceful and precise. Gracefulness and precision also inform the look of Alpina watches, which evoke the classic lines that have brought Swiss timepieces to the pinnacle of fashion achievement. The brand has a special place in the hearts of sportsmen and adventurers. Alpina watches are relied upon around the world to perform exceptionally under the most challenging conditions.