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Renowned jewelry house Assael was founded by James Assael a century ago in Italy, but its fame as a master of pearls began in the 1960’s by his son, Salvador Assael. Salvador Assael traveled through Southeast Asia and Australia in search of the finest examples until he discovered unique black pearls in Tahiti. Recognizing the inherent beauty and potential of this exotic discovery, he set out to perfect the creation of Tahitian pearls. He partnered with good friend Harry Winston in New York to sell the first Tahitian pearl necklace in the United States. Salvador Assael has since become an icon in the Tahitian black pearl industry. He is universally recognized as the “Pearl King.” Christina Lang Assael now follows her late husband as CEO of the company, which offers the finest jewelry and pearls from around the world, including Tahitian, South Sea, Melo Melo and Akoya.



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