Bon chic, bon genre. In English, this Parisian expression translates to good style, good attitude – a motto that represents BCBG both literally and figuratively. BCBG pieces are designed to make women feel confident and empowered anytime, anywhere. Inspired by the ever-changing cultural environment, BCBG mixes European class with American novelty to go beyond keeping up with trends by setting them. Though originally a women’s clothing brand, BCBG rapidly expanded into accessories such as shoes, fragrances, and handbags. By 2005, BCBG launched a sunglasses collection in a variety of styles with big frames and bold colors. Each piece exudes strength and poise as a reflection of the BCBG women wearing them.