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Louis-Ulysse Chopard founded the company in 1860, setting up a pocket watch and chronometer Manufacture in Sonvilier, Switzerland. A century later in 1963, the company was acquired by Karl Scheufele, who focused on jewelry watches with the iconic 1976 Happy Diamonds watch for men being a highlight. Although always known for watches, Chopard successfully expanded to luxury jewelry collections in the 1990’s. The Chopard Manufacture in Fleurier opened in 1996, designing and producing in-house watch movements and cementing the brand as a vertically integrated Manufacture. The L.U.C. 1860 was the first model featuring its own caliber. Chopard continues to be one of the few family owned watchmakers and jewelers with Caroline and Karl-Friedrich, heirs of Scheufele, acting as co-presidents.



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