Chopard began as an icon of fine Swiss watchmaking. The brand was celebrated for amazing attention to precision movement and performance, robust design, and classic looks that never go out of style. In short, the epitome of “Modern Haute Horlogerie.” Today, the company has taken its reputation for exquisite materials and techniques and applied it to a wide range of luxury & fashion products. Today their collections also include jewelry, handbags, and other accessories. Year after year, Chopard products are the focus of intense attention and demand. The brand is renowned for its ability to transcend mere trends and regularly create luxury items that blur the line between fashion and art.