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Cuervo Y Sobrinos

Cuervo Y Sobrinos

Founded in 1882 in Cuba, Cuervo Y Sobrinos is likely the only luxury watch brand with true Latin roots, born in Havana’s San Rafael Avenue. Although the brand had successfully expanded to Europe in the 1920’s, even setting up a production site in La Chaux-de-Fonds, Switzerland, the main Havana boutique became a popular destination for the rich and famous. Albert Einstein, Winston Churchill, Clark Gable, and Ernest Hemingway were among its clientele. Following disastrous political events, the brand disappeared by 1959, but Marzio Villa relaunched Cuervo Y Sobrinos in Europe with a new collection in 2003. Now based in Le Noirmont, Switzerland, the contemporary watches combine Swiss craftsmanship with Havana’s golden years. The Historiador and Vuelo collections are among the most popular with their distinct angular lugs and a Latin vibe.



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