British luxury goods brand Dunhill is well known for both off-the-shelf and tailor-made menswear, along with leather goods, fragrances, shoes, writing instruments, and accessories. The brand is a subsidiary of luxury conglomerate Richemont, but goes back to 1893 when founded by Alfred Dunhill in London. He started with an accessory line known as Dunhill's Motorities in response to the burgeoning automobile craze. This included leather overcoats, goggles, and timepieces. As the 1970’s came to a close, Dunhill was a global brand with 20 stores and over 3,000 luxury products. Today, the brand sponsors one of the richest golf tournaments on the European tour, Alfred Dunhill Links Championship, and celebrities from around the world rely on Dunhill for award shows and events.