Georges Eberhard founded his watchmaking company in 1887, and in the years since Eberhard has elevated itself among the most respected and idolized names in the Swiss watchmaking industry. The brand is known for technical daring and an insatiable drive to innovate new mechanical ideas, movements, and mechanisms. The brand's watches are preferred by connoisseurs of superior precision and performance. More recently, the watches have earned international distinction for their classic style and elegant, supremely luxurious looks. Today, Eberhard occupies an almost unique place within the industry as a smaller Swiss manufacturer able to leverage tradition to compete successfully on a design & quality basis against the world's largest manufacturers.