Founded in 1910 in Northern Italy, Zegna is an Italian luxury fashion house and among the most influential in the country. The company has been family owned from the start with the third generation in charge today. In 1991, Zegna was the first luxury brand of its kind to enter the Chinese market with a flagship store in Beijing. It now has over 500 boutiques in over 100 countries with true verticalization (Merino wool handled from sheep to shop), offering ready-to-wear menswear, shoes, and accessories. There is also a bespoke atelier at the Montenapoleone store in Milan for suits, shirting, trousers, and outerwear for a complete custom wardrobe.