Over nearly a century of existence, Fendi's output in jewelry, accessories and fine watches has been described by an enviable variety of superlatives. Daring. Elegant. Hypnotic. Captivating. Ultra-luxe. Fendi is synonymous with Rome and the abundant charms of the “Eternal City.” All agree the company's creativity and commitment to luxury has launched its intense popularity with celebrities and fashion enthusiasts. The brand's designs are always pampered within an aesthetic aura of grandeur: exquisitely rich materials, provocative colors, lavish gemstone adornments and more. Boldness and creativity go hand-in-hand in all Fendi creations. The brand is also known for its artisanal workmanship that ensures beauty and functionality that stand the test of time.