The House of Gucci is synonymous around the world with a tradition of elegance, sophistication, and luxury in its high fashion clothing, accessories and watches. The brand was founded in 1921 and since then has become one of the most recognizable in the world, coveted by celebrities and enthusiasts, and able to transform entire fashion categories with a single esteemed collection. Gucci accessories are known for exceptional quality, lavish materials and innovative design, all contained within an aesthetic that celebrates luxury and privilege. Gucci watches achieve not only trend-setting style and gorgeous looks but also a commitment to the highest standards of technical achievement, attention to detail, and exacting quality control. Design focus is on integrating elements of modernity with traditional achievements in Swiss watchmaking precision. The Gucci reputation in all categories transcends beauty and privilege.