Inspired by the joy she got from loud and bold colors, Kendra Scott was determined to create vivid handcrafted jewelry in order to share her happiness with others. She founded her own company in 2002 after noticing a lack of colorful gemstones at affordable prices in the jewelry industry. Ever since, Kendra Scott LLC has used the beauty of natural materials like stones and shells to create easily attainable fashionable jewelry. Kendra Scott’s quality pieces are formed by combining traditional crafting techniques with modern technology. Though Kendra Scott is constantly pushing boundaries and advancing innovation, each piece always follows its four tenets: color, material, shape, and value.