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L&Jr

L&Jr

L&JR is a small independent watch brand founded in 2018 by three watch veterans with the goal of designing eccentric and affordable collections. Its current series, Step 1, has day-date and chronograph models with futuristic and positively unconventional aesthetics. Dial layouts have multiple colors and levels with time and date elements spread throughout. Advanced complications like retrograde day indicators and big date apertures keep the watches horologically interesting without significantly inflating prices. The multi-level dials with exposed screws give the watches an industrial and even steampunk vibe, and all models are somewhat oversized with 45mm cases. Ronda quartz movements power the watches for both accurate timekeeping and maintenance free operation.

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