The iconic stylized “M” logo is known the world over as the mark of Maurice Lacroix. The brand is celebrated for timepieces that effortlessly blend fashion and performance. The brand is young, founded in 1975, but has earned its high regard by recognizing the superior quality inherent in the Swiss watchmaking tradition. The brand is also known for innovating new designs within that context that blend classical and modern impulses. Maurice Lacroix watches have expanded on traditional movements and the company has also invented its own movement, the celebrated “Masterpiece Le Chronographe.” Maurice Lacroix brand ambassadors and enthusiasts include entrepreneur Jimmy Wales, Bob Geldof, actor Ray Stevenson, and golfer Justin Rose.