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Mido

Mido

Swiss watchmaker Mido was founded by George G. Schaeren in Biel/Bienne, Switzerland in 1918. Early watches featured an automotive theme that imitated radiator grills from popular brands like Ford, Bugatti, Buick, and Fiat. Introduced in 1934, the Multifort dress/sport line is among the brand’s most popular today and was its first with an automatic movement. The Commander debuted in 1959 and is another popular dress/sport line. The Commander Big Date model was chosen to commemorate both the brand’s centennial and 60th anniversary of the Commander collection. The Ocean Star was its first dive watch in 1944 with an innovative Aquadura cork crown-sealing mechanism for water resistance. Now a subsidiary of the Swatch Group, Mido offers accessible and mid-range dive, dress, and sport watches for men and women.

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