Words that describe the Poiray aesthetic in fine jewelry: witty, vivacious, adorable, precious. Founded in 1972, Poiray set itself a goal to overthrow the conservative biases within the great French jewelry houses and usher in a new style that celebrates youth, vivacity and a new openness. Rounded shapes, heart designs, spirals and iconic symbols have become the hallmark of the House of Poiray, simple motifs but never plain or uninspired. In 2015, the brand re-dedicated itself to expanding the visual and spiritual possibilities inherent in fine jewelry, with new designs and new patents. Poiray continues to be one of the most distinctive, fun and in-demand names in designer fine jewelry.
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