Rado Switzerland celebrated their centennial in 2017 and in its first 100 years, the company has forged a reputation for innovation and daring design. Their recent collections have emphasized the use of high tech materials, including tungsten carbide and titanium carbide, unique ceramics, lanthanum, and sapphire crystal. Rado has successfully melded technology and art, with designs that update fine Swiss watchmaking traditions for the 21st century. Diamonds are another important element of their modern collections, which add a note of exquisite luxury. Rado creates watches for men and women, within an aesthetic that prioritizes lightweight and comfortable designs on the cutting edge of materials technology.