Why shopworn?


SevenFriday Watches are known for their iconic shape and industrial feel. Founded by Daniel Niederer in 2012 & headquartered in Zurich, Switzerland, SevenFriday aims to create a statement while challenging the norm. One of the first Swiss watch brands on Instagram, SevenFriday connects with customers all over the world through technology. They have created a branded app that offers brand insights, specials, and extended warranties. They are focused on a community aspect to their brand, hosting the SevenFriday Games where their community comes together to compete, meet, and have fun. SevenFriday’s modern and unexpected style pushes boundaries and makes them a stand-out brand in watchmaking. 

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