SEVENFRIDAY
In 2012, SEVENFRIDAY founder Dan Niederer was inspired to share his eccentric lifestyle with the world through a vivid collection of watches, accessories, and clothing apparel. With a name that says it all, SEVENFRIDAY was created to build an inclusive community around celebrating the freedom of Friday every day. This community strongly mirrors the brand’s products: diverse, dynamic, and different. SEVENFRIDAY excels at manufacturing exceptional pieces for extraordinary individuals. Their sleek industrial designs aim to start a revolution of their own. Each piece highlights intricate mechanics with a bold flair for standing out. From unconventional movement to unique style, SEVENFRIDAY is breaking the mold of traditional watchmaking in favor of being atypical and distinct.
