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Tag Heuer

Tag Heuer

Originally known as Uhrenmanufaktur Heuer AG (Heuer Watchmaking Inc.), luxury Swiss watchmaker Tag Heuer was founded in 1860 by Edouard Heuer in Saint-Imier, Switzerland. He patented his first chronograph in 1882 and the oscillating pinion in 1887 (still used in chronographs today). The Carrera line is among the best known, launched in 1963 to honor the Carrera Panamericana Mexico Road Race. Introduced in 1969, the distinct square Monaco is another famous collection that honors the Monaco Grand Prix (Formula 1). It became an icon after Steve McQueen wore one in the 1971 film, Le Mans. Known for dive and sports watches (and long racing history), the brand also has a modular Android smartwatch collection, Tag Heuer Connected. The company has been a subsidiary of French luxury comglomerate LVMH since 1999.

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