TAG Heuer is a familiar name the world over and their watches are equally abundant in locales featuring high fashion, adventure, and luxury. “Swiss Avant-Garde Since 1860” is the company's motto and the brand continues to operate within that sentiment. The brand offers collections that marry precision within the finest Swiss traditions with classical design, gorgeous looks, and highest quality materials. TAG Heuer caters to adventurers, thrillseekers, pilots, athletes, and others who require watches to withstand peak performance. However, the designs also crave the romance of beauty and aesthetically pleasing design. Brand ambassadors include Tom Brady, actor Steve McQueen, Cameron Diaz, Uma Thurman, Fernando Alonso, Tiger Woods, and many other celebrities, stars, and athletes.
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