Founded in Le Locle, Switzerland in 1853 by Charles-Félicien Tissot and his son, the company is the largest Swiss watchmaker by volume today. The brand was among the first to mass produce pocket watches in the 1850’s. Prior to this, timepieces were generally expensive, handmade luxuries for the wealthy. Tissot also developed one of the first anti-magnetic watches in the 1930’s. As an innovator of materials, the brand was the first to use plastic, stone, mother of pearl, and wood for watch construction. In 1999, the T-Touch line integrated a touch-sensitive sapphire crystal to control functions like a compass, barometer, and thermometer. By 2014, models had up to 25 individual functions. Tissot offers a wide variety of affordable mechanical and quartz watches today, from dress to diver to vintage-inspired.
