Tissot is one of the classic names in Swiss horology, with a proud tradition for fine watchmaking that began in 1853. Since their debut, the company has explored every technological advance, aesthetic development, and market innovation that has occurred within the art of Swiss timepieces. One element, however, has remained the same over the generations: the company's logo symbolizes authentic Swiss quality and reliability, best demonstrated by Tissot being the Official Timekeeper and Partner for athletic organizations around the world, including the NBA, FIBA, and Tour de France. Tissot's reputation as a style and fashion leader is reflected in its long list of brand ambassadors, including actress Liu Yi Fei, singer Huang Xiaoming, and basketball player Tony Parker. Discover for yourself the meticulous functionality and gorgeous design of Tissot watches.