Skip to content
In the world of fine jewelry, Assael stands as an illustrious name synonymous with opulence, heritage, and uncompromising quality. Founded by Salvador Assael in 1983, this renowned brand has become a cherished hallmark of luxury in the realm of pearl jewelry.
A Tale of Beginnings
At the heart of Assael's legacy is the story of a man with a profound passion for pearls. Salvador Assael, the visionary behind the brand, embarked on a journey to discover the world's most exquisite pearls and bring them to life in stunning jewelry pieces. His dedication to quality and his keen eye for exceptional pearls laid the foundation for what would become an enduring legacy.
The Pearl Pioneer
Assael's commitment to craftsmanship and perfection extends far beyond the jewelry showcase. The brand has earned its reputation as a pioneer in the world of pearls, continuously pushing the boundaries of innovation while respecting the timeless allure of these lustrous gems. Assael's collection is a testament to the enduring beauty of pearls, from the classic Akoya pearls to the enchanting Tahitian and South Sea pearls, each hand-selected for their radiance and rarity.
Exceptional Craftsmanship
What sets Assael apart is not only the breathtaking beauty of their pearls but also their dedication to artisanship. Each Assael creation is meticulously handcrafted by skilled artisans, ensuring that every piece is a work of art. The brand's commitment to quality is evident in every detail, from the carefully selected pearls to the precisely placed diamonds and gemstones that enhance their natural beauty.
The Assael Experience
Assael offers an array of exquisite jewelry collections, each designed to capture the essence of timeless elegance. Whether it's a classic strand of pearls, a contemporary pearl and diamond creation, or a statement piece that marries pearls with colored gemstones, Assael's designs cater to the desires of those who seek the extraordinary.
A Legacy of Ethics
In a world that values not only beauty but also ethical sourcing, Assael stands as a beacon of responsibility. The brand is dedicated to sustainability and ethical practices, ensuring that the pearls they use are sourced with the utmost care for the environment and the communities that rely on pearl cultivation.