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Bucherer Jewelry

Bucherer Jewelry

Entrepreneur Carl-Friedrich Bucherer founded Bucherer in Lucerne, Switzerland in 1888. Starting with a single watch and jewelry shop, Bucherer is now the largest retailer of its kind with 36 locations in Europe. The company partnered with Rolex in 1924 and now offers one of the most extensive collections of Rolex models in the world. Its wide-ranging jewelry portfolio is composed of collections both designed and produced by in-house ateliers, featuring natural colored diamonds, gemstones, and pearls on rings, earrings, necklaces and bracelets. In 2018, Bucherer acquired Tourneau, the well-established American luxury watch retailer with 28 US stores. This acquisition provides a solid foothold for continued US expansion of its luxury watch division.

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