The Dior name is synonymous around the world with exquisite luxury and fashion. Certainly the manufacturer's jewelry, high fashion accessories and fine Swiss-style timepieces are celebrated as extraordinary. The brand's focus is on exquisite items for ladies, however Dior offers one-of-a-kind treasures for both men and women. Its creations feature lavish detailing, precious metals and stones, and a commitment to celebrating fashion and gorgeous design. The brand's watches and jewelry feature bold colors, sultry lines and a distinctive “Wow!” factor, which are favored by celebrities and the red carpet crowd and reward wear at special occasions. Dior has successfully updated its designs for contemporary tastes and has won a new generation of fans in the process.